For pharmacies
The health relationship that doesn’t end at the counter
More revenue per sale, sharper consultations, customers who keep coming back
“ChatGPT told me to take iron three times a day, is that right?”
Client’s expectations rise – libability falls on you, without the data to back it up.
Three problems solved, up to 8× the revenue per customer
Win back lost supplement revenue
Online retail outpaces your shelf. WTTW keeps the customer with you, even when they buy digitally.
Financial effect
Revenue share on those purchases, recurring, no bigger shelf needed.
Close the OTC knowledge gap
New formulations outpace the time to vet them, confident recommendations get harder.
Financial effect
Confident, evidence-backed plans, stronger loyalty.
Save time, unlock upsell
Queues limit how deep advice can go, upsell potential goes unused.
Financial effect
Targeted advice and routing, more revenue in the same time.
1. Legal tailwind from July 1, 2026
ApoVWG & §129 SGB V turn the new mandate into revenue, €30 per case, covered.
2. Loyalty against drugstores & online retail
The relationship stays with you, not the online shop, not the drugstore.
3. Recurring revenue, not one-time sales
Test → Plan → Subscription → Retest, the customer comes back.
Retest, subscription, upsell, telemedicine, repeat sales
The case of Leonie: a test becomes an ongoing relationship
Starting at the pharmacy
Your regular customers coming in for their needs, this time you send them back with WTTW.
Leonie is onboarded
She logs her data in WTTW.
Evidence based health plans
Blood test flags low iron. Individual adjustments by the pharmacist.
Following the plan daily
Daily tracking. Pharmacy notified if something’s off.
First checkpoint
Quick consultation. Leonie subscribes.
Individual packages
Ongoing subscription. The pharmacy stays her anchor.
Your pharmacy sees plan and progress at a glance
Legal framework
Assisted telemedicine from July 1, 2026.
Liability and role
Edgar supplies the data. You give the advice.
Data protection
Health data stored in the EU.
Economics
€30 per case, plus test and retest revenue.
Not an experiment: proven, neutral technology
Built on two proven foundations: Tyme and ELSA.
Ready for what’s coming?
EU AI Act, from August 2026
New binding requirements for AI systems take effect.
Edgar is ready for the EU AI Act: EU hosting, transparent data flows, traceable logs.
Pharmacy Reform
Percentage margin drops to 2%, the difference shifts into the fixed fee, from January 1, 2027.
Technology becomes the key to cost efficiency. Edgar pays for itself from month one.
Provide the best experience whilst staying in your expertise area.
You lead the relationship, WTTW provides the technology
Make your pharmacy the center of your neighborhood health
Let’s define what could this look like for you!
Contact: Sarah Blömer – team@whentotakewhat.com